Overview
In-game ads are advertisements that display during live gameplay rather than during pre-game, half-time, or post-game breaks. These ad slots are configured in the In Game (Live) tab of your Automated Game Plan and work the same way as break-time ad slots: you add ad slots to a playlist, configure sizes and positioning, set timing triggers, and assign ad sets. In-game ads fire in response to match events or time triggers during active play.
Prerequisites
* Access to the LIGR Automation platform
* An existing game plan with an In Game (Live) section configured
* Ad sets uploaded to your organisation with all seven required image sizes
* Understanding of ad slot sizes and screen positioning for your broadcast layout
How to add in-game ad slots
1. Navigate to the Automations tab and open the relevant Automated Game Plan
2. Click on the In Game (Live) tab - this is where event-triggered and time-triggered ads during active play are configured
3. Open the playlist where you want the ad to appear during live gameplay
4. Click Add Item to Sequence at the bottom of the playlist timeline
5. Select Add Advertisement from the menu
6. The Configure Ad Slot modal opens
Configuring the ad slot
Fill in the following fields in the Configure Ad Slot modal:
Ad Slot Name: Give the slot a descriptive name for reference
Ad Sizes: Select one or more sizes this slot will accept (Small, Medium, Large, XLarge, Square, Long, Banner, or Custom). Select sizes that match what your graphic layout expects
Ad slot for: Select whether this slot belongs to the Home team, Away team, or is a general competition placement
Team type: Select the context (Home, Away, or Neutral)
Start Time (Offset): Set when within the playlist this ad should begin, in mm:ss format
Duration: Set how long the ad displays. Leave blank to show indefinitely until the next item in the sequence
Ad Position: Drag the position marker on the 1920×1080 canvas to place the ad on screen. Use Grid Snap for precise alignment or Manual for free positioning
7. Click Add Ad Slot to save it to the playlist timeline
8. Assign an ad set to the slot - either select one from your organisation's library or delegate it to the home or away club
In-game ads vs break-time ads
In-game ads are configured in the In Game (Live) tab of your Automated Game Plan. They fire in response to match events or time triggers during active play. Break-time ads are configured in pre-game, half-time, or post-game playlists and display during breaks in play. The configuration process is identical - the only difference is which tab of the game plan you're working in and when the ads fire.
Triggering in-game ads
In-game ad slots can be triggered by:
* Match events: Goals, cards, substitutions, or other in-game events
* Time triggers: Specific match times or intervals during active play
* Manual triggers: Operator-controlled from the Control Room
Configure the trigger type when setting up the playlist that contains your ad slot.
Enabling ads on the overlay
Ad slots will only display if the overlay assigned to your match has ads enabled. From the Matches tab:
1. Find your match and expand it
2. Click the three-dot menu next to the overlay and select Settings
3. Confirm the Ad Type is set to Brands - this is required for your own sponsor ads to appear
4. Toggle Enable Ads to on
5. Save
If Enable Ads is off or Ad Type is not set to Brands, no sponsor ads will display on that overlay regardless of how your playlists are configured.
Delegating ad slots to clubs
When assigning an ad set to your in-game ad slot, you can select Home Club or Away Club instead of a specific ad set. When a slot is delegated, the club uploads their ad set through the Club Portal and it displays automatically for their matches without any action required from you. The club must have an ad set uploaded and assigned in their Club Portal for the slot to display - if they haven't uploaded one, the slot will be empty during the broadcast.
Common issues
Ads not appearing during live gameplay:
* Confirm the match overlay is using Graphics + Brands as the Ad Type
* Verify Enable Ads is toggled on in the overlay settings
* Confirm the ad slot exists in the correct playlist in the In Game (Live) tab of your Automated Game Plan
* Verify the ad set has a green dot (all seven image sizes uploaded)
* Check that the game plan is assigned to the correct competition
Delegated in-game ad slot is empty:
The club has not uploaded an ad set to their Club Portal or has not assigned it to the delegated slot. Contact the club to confirm their ad set is uploaded and assigned.