There are 3 areas that can have an ad set allocated to them, they are a club, team and competition, but first an overview of how allocation works.

How allocation works

In simple terms, ad set allocation gives you complete control over when and where ads are shown during your broadcasts. By setting percentages you can control how many ads are displayed. You can also configure which sponsors’ ads are shown when in-game events and breaks in play occur and allocate ad space within the broadcast to other sports organizations, such as the home or away team.

If you’re used to just placing sponsor’s logos in the corner of the screen for the whole match, then ad allocation might seem complicated. Still, it’s worth getting your head around it as it’s an important part of maximizing your sponsorship revenue and keeping your sponsors happy. Live sports advertising is different with LIGR. Only one ad is shown on the screen at any one time, and the appropriate ad size from the ad set is chosen to fit with the onscreen graphics and the moment within the game. This means that instead of having space for four or five sponsors onscreen, you now have dozens of opportunities to show ads and space for large banner ads as well as small logos. There’s a lot more ad space within a game, and allocation allows you to divide that inventory between sponsors.

Allocation has many benefits:

  • It saves time, as once it’s configured, all ad displays in your broadcasts will be determined by your settings.

  • You can control how many ads are shown (for example, if your game has 100 opportunities to show ads and you allocate 20% of your ad space to sponsors, that means 80% of your broadcast will be ad-free).

  • It allows sports organizations to weight ad set allocation between major and minor sponsors.

  • It allows leagues and broadcasting companies to split allocation between their own sponsors, home team sponsors, and away team sponsors.

  • It allows sports organizations to pitch sponsorship packages based on a specific amount of exposure during games.

  • It allows users to allocate ad sets to teams, clubs, competitions, and specific in-game events such as goals or red cards in soccer.

How to assign an ad set to a club

To understand ad set allocation, you should first understand how clubs and teams work within LIGR.

It is also possible for users to take advantage of the Club Portal option, where users can upload and manage club assets, squad lists, and club sponsors. An article outlining that can be found here.

Ad sets can only be assigned to one club at a time. When you assign an ad set to a club, it makes the ad set available to all teams within that club. No other club or competition can use it until it is unassigned.

There are two stages to ad set allocation at the club level: first, assign the ad set and then set a percentage.

1. Assigning an ad set to a club

A new unassigned ad set can be assigned to a club by following the below steps:

  • From the navigation panel, select ADS.

  • Then select AD SETS.

  • Select an ad set, in the example below it is RocketApp, then at the top right, select the club to allocate to from the drop down menu under ASSIGN TO CLUB.

  • Then hit SAVE at the bottom of the page.

2. Allocating a percentage

Once the ad set has been allocated to a club, it can then be given an allocation percentage by following the below steps:

  • From the navigation panel, select ASSETS.

  • Select CLUBS & TEAMS.

  • Filter by CLUB.

  • Then choose the club you just allocated the ad set to.

  • Once the user has selected the desired club, click SPONSOR ALLOCATION in the top right of the screen.

Here you can set the allocation percentage for the ad set you just assigned to the club and any other ad sets if they have previously been assigned:

Here you can set the percentage of exposure time for each ad set based on the total ad space available to the team during a broadcast. The ad space available to a team is based on the allocation settings for the competition in which the match is being played (see below for competition-level settings). For example, the competition level settings may allocate 20% of ad space to the home team and 10% to the away team.

Under club-level settings, the percentages represent a part of the allocation when the club is playing as the home or the away team.

For example, if the club is the home team and RocketApp is set to 70% and Hot Chilli to 30%, and there are 100 opportunities to show ads during the broadcast, the RocketApp ad set will display 14 times (20% of 100 equals 20 opportunities to show ads allocated to the home team, and 70% of 20 is 14) and the Hot Chilli ad set will display 6 times (30% of 20 opportunities to show ads).

Each match is different, so the number of ad displays in any broadcast will vary depending on the sport, the amount of action in the game, and the graphics settings (as ads are shown alongside live graphics).

By default, all ad allocation percentages set for a club are passed on to teams within the club. To override these settings and control allocation at a team level, see below.

How to remove an ad set from one club and assign it to another

  • From the navigation panel, select ADS.

  • Then select AD SETS.

  • Select the relevant ad set, in the example below it is RocketApp.

  • Select the ASSIGN TO CLUB box and then click the small 'X'.

  • The club name will disappear from the drop down menu.

  • Then hit SAVE at the boom of the screen.

The ad set is now unassigned and can be allocated to any other club or competition.

How to assign an ad set to a team

To assign an ad set to a team, it must be assigned to the parent club first (see above)

  • From the navigation panel, select ADS.

  • Select ALLOCATION.

  • Filter by CLUB & TEAM.

  • Select the relevant team. NOTE: If you have multiple clubs and teams, ensure that you choose the team and not the club.

  • Press the CUSTOMIZE link to the right of the locked-out AD SET ALLOCATION heading.

This will unlock the settings and allow you to make team-level adjustments. You can swap out sponsors, add or remove sponsors, and change percentages.

Any changes you make here will apply to this team only. For example, you could have a club with four teams; if you make team-level adjustments to the ad sets, they will apply to that team only. The other three teams will inherit settings from the club.

At a team level, you can only set percentage levels for ad sets that have been assigned to the club (step one of the two-step process for assigning an ad set to a club). This means that you can assign an ad set to a club, not set a percentage for the club (step two of the two-step process for assigning an ad set to a club) but still assign a percentage for a team.

If you want to return to the default settings (inherited from the club), hit the Reset to club default link.

How to assign an ad set to a competition

Assigning an ad set to a competition means every time you broadcast a game in that competition, the ad sets will display. This is different from assigning ad sets to clubs or teams, as competition-level ad sets are displayed no matter what team is playing. Unlike when assigning ad sets to clubs, when an ad set is assigned to a competition, it can also be assigned to other competitions.

As a broadcaster, you might not want to show ads 100% of the time because this could affect the viewing experience. It might be overwhelming for viewers to see ads every few seconds during a game. Also, if you have one or two sponsors, it may become overly repetitive to show the same ads over and over again.

An ad set can be assigned to a competition by following the below steps:

  • From the navigation panel, select ADS.

  • Select ALLOCATION.

  • Filter by COMPETITION.

  • Select the relevant competition. In the example below it is the London League.

  • Select an ad set from the drop down menu.

The percentage you set here is a portion of the total number of opportunities to show ads within a broadcast.

If we assign an ad set a value of 30%, the ad set will be displayed for 30% of the opportunities to show ads within a broadcast. If there are 100 opportunities in a match, then the ad set will be displayed 30 times.

Events ad set allocation

You can assign ad sets to in-game events at the competition level and team level (not at the club level).

Within LIGR, events are defined as important in-game moments. For example, in soccer, the events that you can assign ad sets to are goals, yellow cards, and red cards.

Assigning an ad set to an event means that whenever the event occurs in a match, the ad set is shown. This means that broadcasters can sell sponsorship packages for these specific events. For example, an accident insurance company might want to sponsor red cards.

These settings are complicated, so you can skip this section if you aren’t interested in allocating ad sets to events.

An ad set can be assigned to a competition by following the below steps:

  • From the navigation panel, select ASSETS.

  • Select COMPETITIONS.

  • Navigate to the relevant competition.

  • Then click SPONSOR ALLOCATION in the top right of the screen.

You will see a screen that looks the same as below

Event Allocation Config allows you to choose from four different settings that determine how ad sets are allocated to events:

  1. Team

  2. Home Only

  3. Competition

  4. Use Percentage

The Events Ad Sets Allocation settings below allow you to assign ad sets to an event if you use the default Competition setting under Events Allocation Config.

Selecting Team, Home Only, or Use Percentage will lock the Events Ad Sets Allocation drop down for that event and use allocations set elsewhere, depending on your selection.

Under Events Allocation Config, select the drop down menu for the first item (in this case, for a try in a rugby league match) and you will see 4 options.

Team: Locks the Events Ad Sets Allocation drop down below and uses the allocation settings for the teams involved in the match. These settings can be found under the ADS tab on the ALLOCATION sub-menu. Each team must be configured individually, so select the team you want to configure, and the Events Ad Sets Allocation settings can be found on the right of the screen.

Select the ad set that you want to display when each event occurs for the selected team during a match.

Events triggered by competing teams will use their own allocation settings; e.g., a try scored by the home team will show the ad set assigned under try in the home team’s allocation settings. A conversion by the away team will show the ad set assigned under conversion in the away team’s allocation settings.

Home: Similar to Team, but uses the allocation settings for the home team only. Events triggered by the away team will use percentage allocation settings (see percentage below).

Percentage: Locks the events ad sets allocation drop down and displays ad sets based on the percentages set under the Ad Sets Allocation heading on this screen.

Competition: Populates the Events Ad Sets Allocation drop down with all ad sets assigned to the selected competition for the user to choose from.

NOTE: If Competition is selected and None is selected in the drop down below, it falls back to percentage allocation settings (see Percentage above).

How to use sponsor loop

Are article explaining the Live Sponsor Loop can be found here.

Did this answer your question?