Ad sets can only be assigned to one club at a time. When you assign an ad set to a club, it makes the ad set available to all teams within that club. No other club or competition can use it until it is unassigned.
There are two stages to ad set allocation at the club level: first, assign the ad set and then set a percentage.
1. Assigning an ad set to a club
A new unassigned ad set can be assigned to a club by following the below steps:
Click Ads in the left hand side dashboard.
Then select Ad Sets.
Select an ad set, in the example below it is RocketApp, then at the top right, select the club to allocate to from the drop down menu under Assign To Club.
Then hit Save at the bottom of the page.
2. Allocating a percentage
Once the ad set has been allocated to a club, it can then be given an allocation percentage by following the below steps:
Click Assets in the left hand side dashboard.
Select Clubs & Teams.
Filter by Club.
Then choose the club you just allocated the ad set to.
Once the user has selected the desired club, click Sponsor Allocation in the top right of the screen.
Here you can set the allocation percentage for the ad set you just assigned to the club and any other ad sets if they have previously been assigned:
Here you can set the percentage of exposure time for each ad set based on the total ad space available to the team during a broadcast. The ad space available to a team is based on the allocation settings for the competition in which the match is being played (see below for competition-level settings). For example, the competition level settings may allocate 20% of ad space to the home team and 10% to the away team.
Under club-level settings, the percentages represent a part of the allocation when the club is playing as the home or the away team.
For example, if the club is the home team and RocketApp is set to 70% and Hot Chilli to 30%, and there are 100 opportunities to show ads during the broadcast, the RocketApp ad set will display 14 times (20% of 100 equals 20 opportunities to show ads allocated to the home team, and 70% of 20 is 14) and the Hot Chilli ad set will display 6 times (30% of 20 opportunities to show ads).
Each match is different, so the number of ad displays in any broadcast will vary depending on the sport, the amount of action in the game, and the graphics settings (as ads are shown alongside live graphics).
In summary, ad sets can only be assigned to one club at a time. When you assign an ad set to a club, it makes the ad set available to all teams within that club. No other club or competition can use it until it is unassigned.
A more in depth article explaining Ad Set allocation within LIGR can be found here.