Overview
Competition-level ad set allocation assigns ads to display in every match within that competition, regardless of which teams are playing. This is different from assigning ad sets to clubs or teams — competition-level ad sets are displayed no matter what team is playing. Unlike when assigning ad sets to clubs, when an ad set is assigned to a competition, it can also be assigned to other competitions.
How to assign an ad set to a competition
1. Click Ads in the left hand side dashboard
2. Select Allocation
3. Filter by Competition
4. Select the relevant competition
5. Select an ad set from the drop down menu
6. The percentage you set here is a portion of the total number of opportunities to show ads within a broadcast
If we assign an ad set a value of 30%, the ad set will be displayed for 30% of the opportunities to show ads within a broadcast. If there are 100 opportunities in a match, then the ad set will be displayed 30 times.
Event allocation
You can assign ad sets to in-game events at the competition level (not at the club level). Within LIGR, events are defined as important in-game moments. For example, in soccer, the events that you can assign ad sets to are goals, yellow cards, and red cards.
Assigning an ad set to an event means that whenever the event occurs in a match, the ad set is shown. This means that broadcasters can sell sponsorship packages for these specific events. For example, an accident insurance company might want to sponsor red cards.
How to assign ad sets to events
1. Click Assets in the left hand side dashboard
2. Select Competitions
3. Navigate to the relevant competition
4. Then click Sponsor Allocation in the top right of the screen
Event Allocation Config allows you to choose from four different settings that determine how ad sets are allocated to events:
* Team
* Home Only
* Competition
* Use Percentage
The Events Ad Sets Allocation settings below allow you to assign ad sets to an event if you use the default Competition setting under Events Allocation Config.
Selecting Team, Home Only, or Use Percentage will lock the Events Ad Sets Allocation drop down for that event and use allocations set elsewhere, depending on your selection.
Events Allocation Config options
Team: Locks the Events Ad Sets Allocation drop down below and uses the allocation settings for the teams involved in the match. These settings can be found under the Ads tab on the Allocation sub-menu. Each team must be configured individually, so select the team you want to configure, and the Events Ad Sets Allocation settings can be found on the right of the screen. Select the ad set that you want to display when each event occurs for the selected team during a match. Events triggered by competing teams will use their own allocation settings.
Home: Similar to Team, but uses the allocation settings for the home team only. Events triggered by the away team will use percentage allocation settings.
Percentage: Locks the events ad sets allocation drop down and displays ad sets based on the percentages set under the Ad Sets Allocation heading on this screen.
Competition: Populates the Events Ad Sets Allocation drop down with all ad sets assigned to the selected competition for the user to choose from. If Competition is selected and None is selected in the drop down below, it falls back to percentage allocation settings.