Overview
Allocation-based advertising is one of two advertising methods available in LIGR Live. This method applies to organisations using inbuilt themes. Ad sets are assigned to competitions, clubs, or teams, and percentages are set to control how often each ad appears during broadcasts. The system automatically manages ad rotation based on your configured allocation settings.
In allocation-based advertising, you control how many ads are shown (as a percentage of total opportunities), weight allocation between major and minor sponsors, and split ad space between league sponsors, home team sponsors, and away team sponsors.
How Allocation Works
Allocation gives you complete control over when and where ads are shown during your broadcasts. By setting percentages, you control how many ads are displayed. You can configure which sponsors' ads are shown when in-game events and breaks in play occur, and allocate ad space within the broadcast to other sports organisations, such as the home or away team.
Only one ad is shown on the screen at any one time, and the appropriate ad size from the ad set is chosen to fit with the onscreen graphics and the moment within the game. Instead of having space for four or five sponsors onscreen, you now have dozens of opportunities to show ads and space for large banner ads as well as small logos. There's a lot more ad space within a game, and allocation allows you to divide that inventory between sponsors.
Benefits of Allocation-Based Advertising
* It saves time, as once it's configured, all ad displays in your broadcasts will be determined by your settings
* You can control how many ads are shown (for example, if your game has 100 opportunities to show ads and you allocate 20% of your ad space to sponsors, that means 80% of your broadcast will be ad-free)
* It allows sports organisations to weight ad set allocation between major and minor sponsors
* It allows leagues and broadcasting companies to split allocation between their own sponsors, home team sponsors, and away team sponsors
* It allows sports organisations to pitch sponsorship packages based on a specific amount of exposure during games
* It allows users to allocate ad sets to teams, clubs, competitions, and specific in-game events such as goals or red cards in soccer
How Ad Sets Can Only Be Assigned to One Club at a Time
Ad sets can only be assigned to one club at a time. When you assign an ad set to a club, it makes the ad set available to all teams within that club. No other club or competition can use it until it is unassigned.
Allocation Levels
There are three levels where you can allocate ad sets:
* Competition level: Ad sets assigned to a competition appear in every match within that competition, regardless of which teams are playing
* Club level: Ad sets assigned to a club appear when that club's teams are playing
* Team level: Ad sets assigned to a team appear only when that specific team is playing
How Percentages Work
Each match is different, so the number of ad displays in any broadcast will vary depending on the sport, the amount of action in the game, and the graphics settings (as ads are shown alongside live graphics).
At the club level, the percentages represent a part of the allocation when the club is playing as the home or the away team.
For example, if the club is the home team and RocketApp is set to 70% and Hot Chilli to 30%, and there are 100 opportunities to show ads during the broadcast, the RocketApp ad set will display 14 times (20% of 100 equals 20 opportunities to show ads allocated to the home team, and 70% of 20 is 14) and the Hot Chilli ad set will display 6 times (30% of 20 opportunities to show ads).
At the competition level, if you assign an ad set a value of 30%, the ad set will be displayed for 30% of the opportunities to show ads within a broadcast. If there are 100 opportunities in a match, then the ad set will be displayed 30 times.
Event Allocation
You can assign ad sets to in-game events at the competition level and team level (not at the club level). Within LIGR, events are defined as important in-game moments. For example, in soccer, the events that you can assign ad sets to are goals, yellow cards, and red cards.
Assigning an ad set to an event means that whenever the event occurs in a match, the ad set is shown. This means that broadcasters can sell sponsorship packages for these specific events. For example, an accident insurance company might want to sponsor red cards.
Team Inheritance from Club Settings
By default, all ad allocation percentages set for a club are passed on to teams within the club. To override these settings and control allocation at a team level, you can customize team-level ad set allocation.
At a team level, you can only set percentage levels for ad sets that have been assigned to the club. This means that you can assign an ad set to a club, not set a percentage for the club, but still assign a percentage for a team.
When Allocation Settings Apply
Once configured, allocation settings automatically apply to all new matches created under that competition. Any future matches created under a competition will inherit the allocation settings configured at the competition level.
Differences from Playlist-Based Advertising
Allocation-based advertising is used by organisations on inbuilt themes. Organisations using Rive themes configure ads differently—through Automated Game Plan playlists where ad items and triggers determine when ads appear. The ad set creation process is identical regardless of which method you use, but how those ad sets are assigned and displayed differs based on your theme type.