Overview

Club-level ad set allocation is a two-step process that determines which sponsor ads appear when a club's teams play. First, you assign an ad set to a club, making it available to all teams within that club. Second, you set allocation percentages that control how often each ad set is displayed during broadcasts.

The percentages you set at the club level represent portions of the ad space allocated to that club when playing as the home or away team, based on competition-level settings. For example, if the competition allocates 20% of ad space to the home team and you set a club-level ad set to 70%, that ad set will display 14 times out of 100 total ad opportunities.

Step 1: Assign the ad set to a club

Ad sets can only be assigned to one club at a time. When you assign an ad set to a club, it makes the ad set available to all teams within that club. No other club or competition can use it until it is unassigned.

1. Click Ads in the left hand side dashboard

2. Select Ad Sets

3. Select an ad set

4. At the top right, select the club to allocate to from the drop down menu under Assign To Club

5. Click Save at the bottom of the page

Step 2: Set allocation percentages

Once the ad set has been allocated to a club, you can set the percentage of exposure time for each ad set.

1. Click Assets in the left hand side dashboard

2. Select Clubs & Teams

3. Filter by Club

4. Choose the club you just allocated the ad set to

5. Click Sponsor Allocation in the top right of the screen

6. Set the allocation percentage for the ad set you just assigned to the club and any other ad sets if they have previously been assigned

7. Click Save

Understanding allocation percentages

The percentages you set here represent a portion of the ad space available to the team during a broadcast. The ad space available to a team is based on the allocation settings for the competition in which the match is being played.

Under club-level settings, the percentages represent a part of the allocation when the club is playing as the home or the away team.

For example, if the club is the home team and one ad set is set to 70% and another to 30%, and there are 100 opportunities to show ads during the broadcast, the first ad set will display 14 times (20% of 100 equals 20 opportunities to show ads allocated to the home team, and 70% of 20 is 14) and the second ad set will display 6 times (30% of 20 opportunities to show ads).

Each match is different, so the number of ad displays in any broadcast will vary depending on the sport, the amount of action in the game, and the graphics settings (as ads are shown alongside live graphics).

By default, all ad allocation percentages set for a club are passed on to teams within the club. To override these settings and control allocation at a team level, you can customize settings at the team level.