An Ad Template in LIGR Live is a pre-designed graphic layout used to display sponsor or advertising content during a match broadcast.
Overview
Ad Templates are the visual foundation for the sponsor and advertising content you run during your matches. Instead of building a new graphic every time you want to show a sponsor, you use an Ad Template as a reusable layout and drop your sponsor images into it.
Ad Templates are part of the Ad Allocation system, which is used by organisations on inbuilt themes. If your organisation uses Rive themes, sponsor content is configured directly within Automated Game Plan playlists rather than through Ad Templates and Ad Sets. To identify which system applies to you, check the Theme Instance assigned to your Competition's overlay: inbuilt themes use Ad Allocation (Ad Templates and Ad Sets), while Rive themes use playlist-based ads.
Once an Ad Template is set up, it can be used across your Ad Sets and allocated to Competitions, Teams, or Clubs so sponsor content appears consistently across your broadcasts.
[ Image placeholder: Ad Templates section in the LIGR Live dashboard showing a list of available templates ]
What an Ad Template Controls
An Ad Template defines how a sponsor graphic looks and behaves on screen. Depending on the template, this can include:
• The position and size of the sponsor image on screen
• Whether the ad appears as an in-graphic ad (inside another overlay) or a detached ad (a standalone graphic)
• Animation in and out
• Duration on screen
• Supported image dimensions and formats
Ad Templates are built by the LIGR team and delivered to your organisation as part of a Theme. You cannot edit an Ad Template directly, but you choose how to use it when building Ad Sets.
How Ad Templates Fit Into the Ads Workflow
For organisations using inbuilt themes, Ad Templates are one part of how advertising is delivered in LIGR Live. The typical flow is:
1. Ad Template: the layout and behaviour of the sponsor graphic.
2. Ad Set: a collection of sponsor images assigned to use specific Ad Templates.
3. Allocation: the Ad Set is allocated to a Competition, Team, or Club.
4. Playback: the ads play during matches via time triggers, event triggers, or as part of a Sponsor Loop.
[ Image placeholder: Diagram showing the relationship between Ad Templates, Ad Sets, Allocations, and match playback ]
For organisations using Rive themes, this workflow does not apply. Sponsor graphics are placed directly into Automated Game Plan playlists, which handle timing and triggers for ad playback.
Types of Ad Templates
Ad Templates generally fall into two categories:
• In-graphic Ad Templates: sponsor content that appears inside another overlay, such as a logo slot or a sponsor strip on a lower third.
• Detached Ad Templates: standalone sponsor graphics that appear on their own, such as a full-screen sponsor card or a corner bug.
Your available Ad Templates depend on the Theme Instance applied to your Competition's overlay (set under Competition, Settings, Streams and Overlays, Overlay Settings).
Tips
• Confirm your theme type first. If your Competition uses an inbuilt theme, you will work with Ad Templates and Ad Sets. If it uses a Rive theme, ad configuration happens inside Automated Game Plan playlists instead.
• Review which Ad Templates are available in your Theme Instance before building your Ad Sets, so you know what image sizes and formats to prepare.
• Keep sponsor images consistent in dimensions to avoid cropping or scaling issues when they load into a template.
• Use detached Ad Templates for Sponsor Loops between match events, and in-graphic Ad Templates for persistent branding during live play.
Common Issues
• Sponsor image looks stretched or cropped: the image does not match the dimensions required by the Ad Template. Re-export the image at the correct size.
• Ad Template not appearing as an option in an Ad Set: the template may not be included in the Theme Instance assigned to your Competition's overlay.
• Ad not playing during a match: check that the Ad Set using the template has been allocated to the correct Competition, Team, or Club, and that a trigger (time, event, or Sponsor Loop) is configured.
• Ad Templates section is empty or not relevant: your Competition may be using a Rive theme, in which case ads are configured through Automated Game Plan playlists rather than Ad Templates.