A Sponsor Loop is an automated sequence of sponsor images that plays between graphic events during a match, giving your sponsors consistent on-screen exposure without manual triggering.
What Is a Sponsor Loop?
A Sponsor Loop runs in the background during your broadcast, cycling through sponsor images you've grouped together. It pulls its content from an Ad Set that you've allocated to a Competition, Team, or Club.
Use a Sponsor Loop when you want to:
• Rotate sponsor logos automatically during quieter moments of a match
• Give each sponsor equal on-screen time
• Reduce the manual workload for your Gameday Operator
• Keep sponsor content running consistently across every match in a Competition
Before You Start
Make sure you have the following ready:
• Sponsor images uploaded and grouped into an Ad Set
• A Competition created that the Ad Set can be allocated to
• Owner or Admin permissions on your Organisation
[ Image placeholder: Ad Sets page showing a list of sponsor image groups ]
Step 1: Create or Prepare Your Ad Set
Your Sponsor Loop pulls its images from an Ad Set, so this needs to exist first.
1. Go to the Ad Sets section of your Organisation.
2. Create a new Ad Set or open an existing one.
3. Upload the sponsor images you want included in the loop.
4. Save the Ad Set.
[ Image placeholder: Ad Set editor with multiple sponsor images uploaded ]
Step 2: Allocate the Ad Set
Once your Ad Set is ready, it needs to be allocated to the Competition (or Team/Club) where you want the Sponsor Loop to run.
1. Open the Allocation area for your Ad Set.
2. Select the Competition, Team, or Club you want to assign it to.
3. Confirm the allocation.
Every match under that Competition will now have access to the sponsor images.
Step 3: Configure the Sponsor Loop
The Sponsor Loop behaviour is controlled through your Ad Set settings and the Game Plan for the Competition.
1. Open the Ad Set and set it to play as a detached ad (a sponsor graphic that plays between events rather than inside another graphic).
2. Set the time or event triggers that control when the loop plays.
3. Choose the display duration for each sponsor image.
4. Save your changes.
[ Image placeholder: Ad Set configuration panel showing trigger and duration settings ]
Step 4: Test the Sponsor Loop in the Control Room
Before going live, always test your Sponsor Loop in a real match environment.
1. Create a test Match under the Competition.
2. Open the Control Room using the Production Link.
3. Start the Automated Game Plan or switch to Manual Mode if you want to trigger manually.
4. Watch the output and confirm the sponsor images cycle as expected.
[ Image placeholder: Control Room showing a sponsor image playing as part of the loop ]
Tips
• Keep sponsor images at a consistent aspect ratio so they display cleanly inside the loop.
• Order your images thoughtfully — premium sponsors can be placed more frequently if your Ad Set supports weighting.
• Review the Sponsor Loop after the first match and adjust timing if sponsors feel too frequent or too sparse.
• If you manage multiple Competitions, create separate Ad Sets for each to keep sponsor obligations clean.
Common Issues
The Sponsor Loop isn't playing during the match
• Confirm the Ad Set has been allocated to the correct Competition, Team, or Club.
• Check that the Game Plan includes the Sponsor Loop triggers.
• Make sure the match isn't in Manual Mode if you're relying on automation.
Some sponsor images aren't appearing
• Reopen the Ad Set and confirm all images uploaded successfully.
• Check for file format or resolution issues on individual images.
Sponsors play too frequently or overlap other graphics
• Adjust the time triggers in your Ad Set.
• Review your Automated Game Plan priority settings to ensure sponsor playback doesn't conflict with higher-priority graphics like Scorebugs or event-driven Playlists.
Changes to the Ad Set aren't showing up in the Control Room
• Refresh the Control Room.
• Confirm the Ad Set was saved and allocated after your edits.