This comprehensive guide covers all advertising options available in LIGR's football automation system. Learn how to set up in-graphic ads (1000×200, 500×250, and 1000×100 banner sizes), standalone detached ads (any size and position), time-triggered ads for pre-game and in-match intervals, and event-triggered advertising that responds to match events. Master the full advertising toolkit to maximise sponsor value during live broadcasts.
Prerequisites
Access to the LIGR Automation platform
A football game plan configured with Live, Pre-Game, and Post-Game sections
Ad creatives in various sizes uploaded to your organisation
Graphics with built-in ad slots configured in FUSE
Understanding of game plan playlist structure
Step-by-Step Guide
Step 1: Understand the advertising options
LIGR offers two main ad types: in-graphic ads (baked into existing graphics as sponsor placements) and detached ads (standalone overlays at any size/position). Each type can be triggered by time, events, or assigned to specific playlist items.
Step 2: Configure in-graphic ad slots
In-graphic ads are embedded within your broadcast graphics. Common sizes include 1000×200 for full-width banners, 500×250 for half-width placements, and 1000×100 for thin banner strips.
Step 3: Set up detached ads with custom positioning
Detached ads are standalone overlays that can be placed anywhere on screen at any size. Configure X/Y positioning and dimensions. These are ideal for L-bar advertising or corner sponsor logos.
Step 4: Configure time-triggered advertising
Set up ads to appear at specific time intervals during the match. Pre-game ads can run on rotation during the countdown period. In-match ads can be triggered every N minutes.
Step 5: Set up event-triggered ads
Create ads that display in response to match events like goals, cards, or half-time. Event-triggered ads can show sponsor branding during high-attention moments.
Step 6: Manage ad assignment and club delegation
Assign ads centrally from your organisation's library or delegate slots to participating clubs. The Club Portal allows clubs to upload their own sponsor creatives.
Tips & Best Practices
Use a mix of in-graphic and detached ads to maximise advertising real estate without cluttering the broadcast.
Standard in-graphic sizes: 1000×200 (full banner), 500×250 (half banner), 1000×100 (thin strip).
Event-triggered ads during goals and half-time command the highest viewer attention — premium sponsor placements.
Delegate ad slots to clubs for local sponsors while keeping league-wide sponsors at the organisation level.
Time-triggered ads should have display durations of 10-15 seconds.
Always preview the full ad configuration to check for overlapping placements and timing conflicts.
Related Articles
Setting Up In-Graphic Ads in Game Plans
Setting Up Detached Ads in Game Plans
Automated Game Plans: Live Gameplay (Part 1)
Automated Game Plans: Pre & Post Game Playlists