In-graphic ads (also called baked-in ads) are advertisements that appear as part of your broadcast graphics — such as sponsor logos on scoreboards or ad banners within lower-thirds. This guide explains how to configure in-graphic ad slots within your game plan, assign specific ads from your organisation or delegate ad slots to home and away clubs.
Prerequisites
Access to the LIGR Automation platform
A game plan with graphics that include ad placement areas
Ad creatives uploaded to your organisation or club accounts
Graphics with defined ad slots (e.g., 1000×200, 500×250 ad areas)
Step-by-Step Guide
Step 1: Open your game plan in the Automation editor
Navigate to the Automation section and open the game plan you want to add in-graphic ads to. The game plan view shows all playlists (pre-game, live, post-game) and the graphics assigned to each.
Step 2: Locate ad slots in your graphics
Find the graphics that contain ad placement areas. These are defined in the FUSE graphic design as specific regions where ad images will be displayed. Common ad slot sizes include 1000×200 for banner ads and 500×250 for sidebar placements.
Step 3: Assign specific ads from your organisation
Click on an ad slot to open the ad assignment panel. You can select a specific ad creative from your organisation's ad library. This is useful for league-wide sponsors.
Step 4: Delegate ad slots to home or away clubs
Alternatively, delegate an ad slot to the home or away club. This allows each club to manage their own sponsor ads through the Club Portal. When delegated, the club's assigned ad automatically appears for their matches.
Step 5: Preview and verify ad placement
Use the game plan preview to verify that ads appear correctly within the graphics. Check positioning, sizing, and that the correct ads are displayed for both organisation-assigned and club-delegated slots.
Tips & Best Practices
In-graphic ads appear as part of the graphic itself — they are baked in to the broadcast output.
Organisation-level ads override club-delegated ads if both are assigned to the same slot.
Common ad slot sizes: 1000×200 (full banner), 500×250 (half banner), 1000×100 (thin banner).
Delegating ad slots to clubs empowers them to manage their own sponsors through the Club Portal.
In-graphic ads differ from detached ads — detached ads are standalone overlays with independent positioning.
Related Articles
Setting Up Detached Ads in Game Plans
Football Automations: Complete Advertising Guide
Automated Game Plans: Live Gameplay (Part 1)