Overview
The Analytics tab in the Ads section tracks ad performance across all your broadcasts. Metrics include total number of displays per ad set, average display duration, screen share percentage, performance graphs broken down per match, and performance breakdown across all competitions. Use these insights to report back to sponsors and refine your ad placement strategy.
How to access ad analytics
To view your ad analytics, click Ads in the left-hand dashboard, then click the Analytics tab. The Analytics page will then display ad performance data across all your broadcasts.
[SCREENSHOT: the Ads section with the Analytics tab highlighted in the left-hand dashboard]
Available metrics
The Analytics tab provides the following performance metrics:
1. Total number of displays per ad set
2. Average display duration
3. Screen share percentage
4. Performance graphs broken down per match
5. Performance breakdown across all competitions
[SCREENSHOT: the Analytics tab showing the performance graphs and breakdown metrics]
Using analytics for sponsor reporting
Total displays, average duration, and screen share percentage are all available in the Analytics tab and make a strong case for sponsorship renewal. Use these insights to report back to sponsors and refine your ad placement strategy.