LIGR Live game plans give you two ways to place adverts in a broadcast: in-graphic ads and detached ads. Both are set up in Automated Game Plan playlists, but they look different on screen and you set them up in different ways.
Overview
In-graphic ads sit inside your broadcast graphics, such as a sponsor area in the match ID, scorebug, team lists or match stats. They fill an ad area that is already part of the graphic, so their size is fixed.
Detached ads are separate items in a playlist. They aren't tied to any graphic, so you can place them anywhere on screen at any size.
In-graphic ads
In-graphic ads (also called baked-in ads) appear as part of a graphic. They only work with graphics that have an ad area. Each ad area has a fixed size, and the app shows you that size.
To check whether a graphic has an ad area, add it to a playlist or edit it there. If the graphic has an ad area, an Assets section appears. If there's no Assets section, the graphic has no ad area.
In the Assets section you can:
Choose a specific advert from your organisation.
Choose Add Slot to give the ad area to the home or away club, so the club can fill it with its own sponsor.
For step-by-step instructions, see Adding in-graphic ads to playlist graphics.
Detached ads
Detached ads are their own items in a playlist. They can sit anywhere on the 1920x1080 canvas at any size. There are two types of item:
Advertisement: choose Image Ads, Custom Images, Video Ads or Club Slot, and pick a size from Small to Extra Large. Leave the duration empty to keep it on screen for the whole playlist. See Add an advertisement to a playlist.
Ad Template: set a start time, then either a Duration or turn on Loop to keep it cycling its adverts. The adverts play in the order set in the template. See Add an ad template to a playlist.
You place a detached ad by dragging it on the canvas. Use Grid Snap to line it up. Because detached ads are separate items, you can also combine them with actions. For example, you can hide the scorebug, show a sponsor, then bring the scorebug back. See Show sponsor ads during play without the scoreboard.
Configuring ads in game plans
You decide when an advert appears by choosing which playlist it goes in. Each playlist runs at a set moment, such as pre-game, a break or a goal. Any adverts in that playlist play at the times you set.
Go to the Automation tab and open your Automated Game Plan.
Open the playlist you want, in Pre/Post Match & Breaks or In Game (Live).
Click Add Item to Sequence.
For an in-graphic ad, add or edit an Overlay Graphic and use its Assets section. For a detached ad, choose Advertisement or Ad Template.
Set the start time and either a duration or Loop. For detached ads, drag the ad into position.
Adverts can run on events (for example with every goal), on time triggers before or during the match, and in breaks. See Add triggers to a playlist.
Playlist ads are one of two ways to run ads. The other is Ad Allocation in the Ads tab. Both work well, so choose the one that suits your broadcast. See Ad Allocation or playlist ads: which to use.
Key differences
In-graphic ads sit inside a graphic's ad area. Detached ads are separate items you can place anywhere on screen.
In-graphic ad sizes are fixed by the graphic's ad area. Detached ads can be any size.
You set up in-graphic ads in the graphic's Assets section. You add detached ads as an Advertisement or Ad Template item.
An in-graphic ad only shows while its graphic is on screen. A detached ad has its own start time, duration or loop.
Both types live in game plan playlists and run when the playlist is triggered. You can fill both from your organisation's adverts or give them to a club.
Delegation to clubs
You can give both in-graphic and detached ad slots to the home or away club. For an in-graphic ad, choose Add Slot in the graphic's Assets section. For a detached ad, give the slot a name, size, timing and position.
Clubs see their slots on the Ad Slots page in the Club Portal. The page shows which playlist each slot is in, when it shows and its size. The club then uploads an advert to fill the slot. See How to delegate ad slots to clubs through the Club Portal.
If the club hasn't uploaded an advert, the slot will be empty during the broadcast. See Why a delegated ad slot is empty during broadcast.